Sapiens Lose Against Nature, Again. — Edition #2
After 2 consecutive earthquakes in eastern Turkey. It was our only agenda so far. This reminded us once again that cities and societies can and should be designed.
Over the past two decades, Turkey has increasingly become a highly politicized society, with unfortunate consequences. When politics take center stage, it often leads to marginalization and polarization, causing people to neglect their responsibilities and move away from scientific principles. These outcomes can have a profoundly negative impact on society.
In any case, I hope that there will be positive changes soon in my country, and we can return to a state of normalcy. At present, we are far from normal, and I miss returning to stability and normality.
Anyway. Let’s dive into the things I’d like to share with you this week.
Rebrand vs. Refresh
I have been keeping up with Focus Lab's blog and podcast series, and recently I watched an episode where they discussed the distinctions between the terms "Rebrand" and "Refresh."
I already knew that there was a difference between rebranding and refreshing, but during this discussion, I noticed a detail that made the distinction between the two concepts clearer to me: the audience.
If companies want to make changes that will impact their business models, such as customer profiles, product variety, and target audience, rebranding could be an example of such changes.
When defining "refreshing," they gave the example of Starbucks, mentioning that the company has maintained a consistent corporate identity throughout its history, with minimal changes to its logos, and even making small updates that customers would hardly notice to keep the brand current.
They did not give an example of rebranding, but in my opinion, Meta is a clear example of a successful rebrand. First, they added AR and VR to their product offerings, and then they made significant changes in many areas, from user profiles to product descriptions, with the introduction of the Metaverse. At the same time, they changed the company name, logo, and corporate identity.
Same Netflix, New Look.
After Bolt's corporate identity renewal, I noticed another Koto.Studio work. You can see the details of the update process in Koto's shared case study on the new iconography and typography of Netflix, which we will probably see soon.
Design Systems Around the World Collection
by Vitaly Friedman
Design system libraries are becoming increasingly important in today's globalized business world. As enterprises expand and operate across different countries, it is crucial to ensure that their design systems are coherent and consistent across all platforms and locations. Design system libraries can help achieve this by providing a centralized source of design guidelines, components, and assets that can be easily accessed and used by designers and developers worldwide. However, design systems must also be adaptable to local needs and preferences, taking into account cultural, linguistic, and technological differences between regions. Therefore, it is important to create design systems that are both universal and flexible, enabling enterprises to maintain a consistent brand identity while also tailoring their designs to meet the specific requirements of different markets and audiences.
In one of the next episodes of Gazette, I’ll be more focusing on design systems. There are lots of correlated contents related to the ROI of design systems, communities, job boards, and more that need to be shared with you.
Onest: The first typeface designed for Moldova to make communication more open and honest
Typography Animations
In today's digital landscape, where attention spans are short and competition is fierce, micro animations and typography animations have become increasingly important in web design and marketing.
Micro animations are small, subtle movements that add a touch of interactivity and delight to a website.
They can help draw attention to important elements, provide feedback to users, and create a sense of personality and playfulness. Typography animations, on the other hand, bring typography to life by adding motion and expression to words and letters. They can create a sense of rhythm and flow, emphasize key messages, and make the text more engaging and memorable. Both micro animations and typography animations can help enhance the user experience, increase engagement, and ultimately drive conversions and sales. Therefore, it is important for designers and marketers to pay attention to these details and use them strategically to create a more effective and memorable web presence.